Market research is an activity that connects customers and the market to the sales unit through information.
The role of such activities in market identification, correction and evaluation, tracking activities and
better understanding of marketing issues as a support unit in a manufacturing company is very important.
Today, effective marketing is only possible based on market research activities,
so that a variety of organizations can benefit from market research studies. In fact, the activities of this unit in collecting,
processing and analyzing information play an important role in informing and strengthening sales and markets,
and from the information provided by market research in product development, entering new markets and other similar cases.
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