ISM Middle East 2024
24 – 26 September 2024
Dubai World Trade Centre

The new and improved 2024 edition of ISM ME is all set to unveil
a much wider exhibition profile than ever before
Take advantage of endless business opportunities to introduce your sweets & snack innovations at ISM ME 2022, with thousands of visitors actively looking to grow their network in the region
55,000+ Attendees Across Co-located Shows
360+ Companies Exhibiting
300+ Talks and Workshops
163+ Attending Countries
ISM Middle East is back for business in its 18th edition from 24-26 September 2024 in Dubai.
Modelled after the world’s leading trade fair for sweets and snacks – ISM  ME is the no.1 platform for producers and manufacturers of the sweets, confectionery and snacks industry to present their products and innovations to the Who-is-Who of the MENA region. Gulfood Green and Gulfood Agro Tech, taking place at the same time, makes it possible for exhibitors and visitors to access even more synergies for their business. Become part of it and get your piece of the pie!


Why tap into the MEASA region?
MENA confectionery industry is valued at USD 9 billion & forecast to reach US$14 billion in 2022.
The snack industry is evolving at a rapid pace. Whether it’s the demand for healthier snacks, superfoods, consumer preferences are changing, putting pressure on manufacturers and their current production processes. With the right cutting-edge technology in place and a partner they can trust, snack manufacturers can stay one-step ahead of the latest trends and turn their challenges into opportunities.
  • Sales in Middle East and North Africa are led by Egypt and Saudi Arabia, the two largest markets for this category. Sweet Biscuits are widely consumed in Egypt, and double-digit growth over the 2013 to 2022 period is expected to continue
  • Added functionality and reduced sugar per serving are expected to be key drivers of sales in the coming years
  • The brands are aiming to portray that consumers can still adapt to a health and wellness lifestyle while indulging in these products simultaneously.
  • Sugar confectionery in MENA is expected to grow by 1% CAGR, with the United Arab Emirates growing at a CAGR of 4%.
  • The global snacks industry is growing at the rate of 5% CAGR which is the same growth rate in the MEA region.
  • Ice cream and frozen desserts is set to increase by 2% CAGR over the forecast period globally and 5% in the MENA region.
Exhibitor profile:
Chocolate, Chocolate products, Sugar confectionery, Biscuits, Snack foods, Trend snacks, Natural sweets, Breakfast snacks, Ice cream & Deep frozen confectionery
Visitor profile:
Catering company & contract caterers, Wholesale & Retail confectionery trade, Bakery operation & confectioners, Trade chains and their regional branches, Hotel & Resort management, Confectionery Importer & Exporter, Food Manufacturers, Restaurant/Café/Club/Bar management

DWTC follows the regulations issued by the Government of Dubai to safely conduct events, including a range of capacity and social distancing restrictions and frequent sanitization of the venue. DWTC continues to follow updates provided by the relevant Government and health authorities to ensure the wellbeing and safety of visitors, while The Bureau Veritas Safeguard Label reinforces its commitment to delivering responsibly hosted conventions, exhibitions, conferences, and events.
The checklists used for the Safe Guard Label were developed by health, safety and hygiene experts based on globally recognized best practices and recommendations to control contact between visitors, enforce cleaning frequency and disinfection, as well as ensuring compliance with regulations. The Label ensures procedures are in place for the safe resumption of business operations in line with local and international regulations, with detailed audits carried out to ensure that safety measures are implemented across venues efficiently, with the Safe Guard label awarded only when all of its requirements are met.
The Safe Guard label forms part of Restart your Business with BV, a suite of solutions to meet the needs of all sectors of the economy as they reopen for business. The program addresses the specific risks to all places where people live and work by training teams effectively on hygiene good practices and assuring that protective measures are properly set up and implemented transparently.
DWTC’s attainment of the Safe Guard Label signals that it has implemented the highest international safety standards, accelerating the momentum Dubai has been building to reopen various economic sectors and welcome international business travelers.

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