Alimentaria Lisboa 2021
24 – 26 March 2021
Lisbon – Portugal
Feira Internacional de Lisboa.
Parque das Nações
The Largest Business Platform for the Food and Drinks,
Distribution and Hospitality Sectors in Portugal
Total exhibition space: 22.000 m²
300 Exhibiting companies in 22000 Sqm. Exhibition Space
24000 Trade Visitors from all Portuguese Language Countries
ALIMENTARIA – Food and Drinks Products
HOREXPO – Equipment for Hotels and Restaurants
TECNOALIMENTARIA – Machinery, Technology, and Ingredients
for the Food and Drinks Industry
Alimentaria & Horexpo Lisboa focuses
on the Portuguese industry’s quality and innovation
The 3-day exhibition will showcase the best of Portugal’s food production, the most innovative catering solutions and cutting-edge developments in food industry technology and equipment. All this will be on the menu at the forthcoming Alimentaria & Horexpo Lisboa, set to take place in Portugal’s capital from 4 – 6 June this year, organized by the Fira de Barcelona company Alimentaria Exhibitions and by Feira Internacional de Lisboa.
The aim of this year’s Alimentaria & Horexpo Lisboa is to highlight and showcase the excellent quality of Portuguese food and the competitiveness of its agri-food industry. The show has become Portugal’s leading exhibition in this sector.
This year’s event has also attracted major international participation. With around 300 companies attending from France, Italy, Portugal, Poland, Peru, Belgium, Holland, and Spain, which will be represented by over 60 firms from 15 Autonomous Communities, 29% of the companies are from outside of Portugal.
Alimentaria & Horexpo Lisboa will have a fresh focus this year, based on innovation, food trends and highlighting the excellent quality of local Portuguese products. ‘We need to promote the competitiveness of Portugal’s economy, its export capacity and the fact that it has opened up to new non-traditional markets, to contribute to encouraging healthy lifestyles and to spotlight this key moment for the foodservice sector in Portugal’, says Mar Santarrufina, the event’s Director for Alimentaria Exhibitions.
Alimentaria & Horexpo Lisboa will thus incorporate some important new developments and its offerings will include the new consumption patterns and consumer profiles such as organic and functioning foods and fine foods, among other categories.
The show aims to encourage trade and promote Portuguese production, with a wide array of products showcased in three different halls: Alimentaria, where the huge variety of food and beverage industry products will be on display; Horexpo, the HoReCa channel’s most emblematic event in Portugal; and Tecnoalimentaria, which will host a full range of technology and equipment for the food industry and distribution sector.
More business, New Markets
In order to attract the sector’s most highly qualified professionals, Alimentaria & Horexpo Lisboa works together with major multiples to facilitate attendance by Portugal’s major distributors together with small specialist outlets and retailers that are well-established in the country and some of the major international distribution and retail brands.
The Hosted Buyers programme will, therefore, be inviting some 50 buyers from major multiples, wholesalers, specialist outlets and retailers from the European Union, the United Arab Emirates, Qatar, Tunisia, Morocco, the USA, Canada, India, Brazil, Peru and Mexico, who will be looking to make business contacts through scheduled interviews with the exhibitors that most interest them.
It is a notable fact that Alimentaria & Horexpo Lisboa’s area of influence is a market with over 220 million consumers from the Portuguese-speaking countries: Portugal, Brazil, Angola, Cape Verde, Guinea-Bissau, Mozambique, São Tomé and Príncipe and East Timor, positioning the show as an exceptional springboard for international business.
Keen to Innovate
Alimentaria & Horexpo Lisboa aspires to be a trend barometer, giving impetus to new products that will soon be in the shops. Tecnoalimentaria will also bring together an array of innovations, with the latest developments in machinery and equipment for food and beverage manufacturing and processing.Portugal has always been fertile ground for innovation. The industry’s large companies are aware of this fact and have always known how to make the most of the open, receptive character of Portuguese consumers to test and launch new products. In fact, a study by UBS ranks Portugal as the 23rd best-prepared world economy, of a group of 45 countries, for adopting Industry 4.0, its innovation capacity being one of its strong points. According to the company Nielsen, most Portuguese would be willing to pay higher prices for products with new functions or premium quality.
The Power of the HoReCa Channel
The hospitality and catering business is well-established in Portugal and is on the crest of the wave today, breaking records with its impressive growth. The Portuguese devote more than 15% of their household budget to food and drink and spend almost 10% on hotels, restaurants, cafés and similar establishments, according to government data.
Food is one of the country’s top industries, and Portuguese cuisine is internationally acclaimed for the high quality of its ingredients and the creativity of its top chefs. Tourism has also grown by 20% in Portugal in the last two years, much higher than the average for the world as a whole and southern Europe. In the last year alone, over 16 million foreign tourists visited the country and spent 7 billion euros.
This means that Portugal’s cuisine is the main ambassador of the country’s food industry and a major motivation for tourism. Alimentaria & Horexpo Lisboa has therefore scheduled activities such as Chef of the Year, the Most Portuguese Hotel in the World or a Catering Congress that will bring together sector professionals to debate the challenges faced by this sector in Portugal. The Associação da Hotalaria, Restauração e Similares de Portugal (AHRESP) will contribute to these activities, aiming to reach the entire Portuguese hotel, catering and foodservice channel and help Horexpo attract the largest possible number of profiles linked to the HoReCa channel, restaurants, holiday resorts, the hotel sector and general and group catering enterprises.
The show will also be backed by the country’s main industry associations and organizations and by the ministries of Agriculture and Rural Development, the Ministry of Health and the Ministry of the Economy.
The main aim of holding Alimentaria Lisboa and Horexpo together is to generate greater value for both exhibitors and visitors. The two trade shows are the most successful and influential in their respective markets in Portugal. This project gathers both the supply and demand sides of the food and drinks industry, hospitality and distribution together under the same roof. However, each show, Alimentaria, Horexpo and Tecnoalimentaria, will retain its own personality and reinforce the ideal structure for its supply side in order to facilitate the making of contacts and business deals. This comprehensive range of offerings will enable participating companies to gain access to a larger number of sectors on the demand side, in short, to more customers. The scope of potential buyers will be expanded, encompassing professionals from the food and drinks industry, modern and traditional distribution channels, specialty shops, restaurants, hotels, and more.
For more details about the Lisboa 2019, please visit: