International Café & Beverage Show (ICBS) 2021
 17 – 19 June 2021
Kuala Lumpur Convention Centre (KLCC)

The exciting new specialized event will…
    • Showcase specialty coffee together with beverages, food, equipment, and design for the café sector in ASEAN
    • Supply a marketplace for café owners, managers, and other sections of the F&B community to network and source high-quality products
    • Provide suppliers with branding and sponsorship opportunities within a highly specialized and relevant community
    • Co-host the 2021 Malaysia National Coffee Championship (MNCC) with the Malaysia Specialty Coffee Association (MSCA)
International Café & Beverage Show (ICBS) brings together decision-makers and buyers from café, food service, hospitality, retail, and distribution providing the most targeted business platform for you to tell your story, generate new leads, and expand your business.
The Café Market Explosion in the Region
The ASEAN Café market has seen accelerated growth in the last decade.
Presently, Malaysia enjoys one of the highest per capita consumption4 (68.8 USD) in this region and a total market size of 2 billion USD – almost as much as Thailand, Indonesia and the Philippines combined. The Malaysian Café scene grows from strength to strength with a good mix of strong chains and innovative local independents.
The Heart of Malaysia’s Café Industry
With a focus on specialty coffee, artisan food, beverages, café lifestyle, services, and equipment, ICBS will offer a world-class exhibition in a rapidly developing sector of the lifestyle economy.
ICBS is the marketplace for café owners & managers and other sections of the F&B community to network and source high-quality products. The show will also provide suppliers with branding and sponsorship opportunities to a highly specialized and focused community.

Malaysia – A fast-growing Café market
  • Coffee Consumption
    • Over 60% of Malaysians regularly drink coffee with the daily average consumption at 2.38 cups per person, placing Malaysia into the top 50 coffee consuming countries in the world.
  • Coffee Chain Market Value
    • Estimated to be worth about USD2.1 million (m) or RM8.7m.
  • Consumer Price Index (CPI)
    • In 2019, Malaysia’s CPI is 121.46, rising steadily every year. This has supported the rise of a niche market serving premium and specialty coffee in Malaysia with an increasingly affluent population.
  • Competitive Environment
    • Following the demand for specialty coffee, players in the coffee industry continue to expand their premium ranges to meet these demands, spurring competitors to differentiate their product offerings.

Malaysia National Coffee Championship (MNCC
ICBS will be supporting and co-hosting the 2021 Malaysia National Coffee Championship (MNCC) with the MSCA. Malaysian Baristas will get the opportunity to compete in several categories, all sanctioned as official World Coffee Events (WCE). The winners will represent Malaysia on the world stage.

MNCC past winners – Irvine Quek Siew Lhek
  • 2018 World Latte Art Championship organized by World Coffee Events in Brazil
  • 2019 World Latte Art Battle organized by World Coffee Battle in Seoul

Who Will Exhibit
       Coffee & Tea
•Roasted/Green Coffee Beans
•Tea Leaves
       Food Items
•Alternatives Foods
•Bakery & Pastries
•Cheese & Dairy Products
•Free From/Organic
•Gelato/Ice Cream
•Health & Functional Foods
•Jams & Preserves
•Sauces & Condiments 
       General Beverages
•Alcohol-free drinks
•Soft Drinks & Juices
•Cocoa/Cocoa Beans 
•Milks & Alternative Milks
•Sugar & Sweeteners
•Syrups, Flavours & Extracts
Non-F&B Categories 
       Machinery and Equipment 
•Bakery & Pastry Equipment
•Barista Tools & Equipment
•Cleaning, Filtration & Refrigeration System
•Coffee & Tea Drinkware
•Coffee & Tea Equipment
•Coffee & Tea Processing Equipment
•Ice Cream Makers
•Coffee Capsule
•Custom-printed Packaging
•Filter Paper
•Food & Beverage Packaging
       Technology Solutions and Consultancy
•Technology solutions and systems 
•Café Furniture
•Café Interior Design
•Uniforms Manufacturers
Montgomery Exhibitions, the organizer of this show, is a well-established private exhibition organizer with 125 years of history and experience running multiple events across the globe. It has built up a quality international portfolio of Food and Beverage related events in various industries ranging from packaging to food.  From the UK to South Africa, Montgomery has developed partnerships and relationships that have stood the test of time. Closer to home, Montgomery Asia is proud organizers of Speciality Fine Food Asia (SFFA). This artisan trade show has established itself as the must-attend event for discovering new trends, expanding businesses, and reaching the right buyers. Attracting almost 200 exhibitors from 27 countries, SFFA will also co-host the Singapore National Coffee Championships (SNCC) in 2021 with support from the Singapore Speciality Coffee Association (SSCA).

ICBS is also delighted to work with our Strategic Partner – The Malaysia Specialty Coffee Association (MSCA). Representing the specialty coffee industry in Malaysia, MSCA was formed with the vision to build and further develop the country’s coffee frontier. Comprising of members from the entire value chain of the coffee industry such as coffee farmers, café owners, roasters, academies, equipment suppliers, coffee-related products distributors, and manufacturers as well as baristas, MSCA aims to represent as one united voice by the industry for the industry.

For more details, please visit our websites: